Taylor Swift fans will soon see the next game megastar.
Swift, selling artist and winner of seven Grammy Awards, Glu Mobile will work exclusively in the development of a new mobile game. The deal, announced Wednesday, Swift’s first foray into the mobile gaming space.
The game is currently scheduled for worldwide release in late 2016. Glu Mobile said it will provide additional details regarding the game’s development and participation of Swift at a later date.
“We realize that Taylor and her global fan base expect a new, highly differentiated mobile gaming experience,” said Glu CEO Niccolo Masi in announcing the deal. “Glu is equally committed to the design never before seen gameplay elements that use the unique creativity of Taylor. Accordingly, we will spend the development time required to ensure the achievement of this innovation.”
Swift has a huge social following, including 74 million fans on Facebook, on Twitter 70.4 million, 64.8 million and 18 million Instagram on Vevo.
game publisher Glu Mobile has previously published the best games with Kim Kardashian and Katy Perry. The company announced last month an agreement with TV chef Gordon Ramsay to develop a mobile game.
Star games driven free-to-play have been successful for Glu: Your first game based on celebrity, “Kim Kardashian: Hollywood,” generated $ 43 million in its first three months.
Swift has sold over 40 million albums and over 130 million song downloads worldwide. In the fall of 2014, their fifth album, “1989” broke records by selling almost 1.3 million copies in its first week. She has been nominated for seven 2016 Grammy awards, including album of the year for “1989.”
Glu Mobile shares rose more than 26% in after-hours trading Wednesday after the deal was announced Swift. The company based in San Francisco, reported fourth quarter 2015 results, posting $ 61 million in revenues (down 16% over the previous year) and a net loss of $ 3,000,000 compared to net income $ 1.4 million in the same period last year.
Swift, given his enormous influence in the industry, has faced digital music services through what she believes are unfair practices. The singer pulled her catalog of Spotify in 2014 over their payment and claim Swift on Apple Music artists do not pay during the free trial period of three months of service last year led the technology giant to reverse the policy.